Top 4 Reasons a Professional Photographer is an Essential Part of your Marketing Plan
“97% of buyers use the internet to look for houses...
87% of buyers think the photos are the most useful piece of information in a listing.”
1. WITH SUCH COMPETITION IN THE MARKET TODAY, MAKING A GOOD FIRST IMPRESSION ISN’T ONLY IMPORTANT BUT A VITAL PART OF YOUR BUSINESS.
In an effort to save time and fit searching for a house into our busy lifestyles, online house hunting has become the norm. It’s been proven that only a few seconds of attention are given to each listing, therefore, the visual aspect of your listing must make a big impact. Potential buyers spend their time comparing different houses online before even reaching out to a real estate agent.
2. HOMES WITH DRONE PHOTOGRAPHY AS PART OF THE MARKETING PLAN SELL, ON AVERAGE, 68% FASTER THAN THOSE WITHOUT. (THECLOSE.COM)
Providing services to your home sellers that will professionally portray their house will not only help your professional reputation, but it will also sell the house faster! Drones highlight important features of a property as well as the surrounding neighborhood. Buyers aren’t just buying a house, they are buying a neighborhood too. Drone images have a vantage point that is extremely intriguing to people. Because buying a house is a huge decision, it’s important to give potential buyers enough information right away so they will feel compelled to call and schedule a showing.
3. WITHOUT A DOUBT, VIDEO IS TAKING THE WORLD BY STORM!
“73% of homeowners say they are more likely to list with a real estate agent who uses video to sell a property.”
Let’s face it, watching a video is much more enticing and entertaining than reading facts. If a potential buyer is scrolling and scrolling real estate websites or Facebook, what is going to make them slow down and pay attention? With the abundance of listings and even more distractions, a video will set your listing apart. A well put together video will catch the ‘scrollers’ eye long enough to make them pause and pay attention.
73% of homeowners say they are more likely to list with a real estate agent who uses video to sell a property! When watching a video, a buyer is more likely to have an emotional pull towards a house which will create a sense of urgency! It’s noted that these listings are much more popular on real estate websites and social media.
Another important thing to note is if you hire a photographer, make sure they are a Zillow Certified Photographer. If a Zillow Certified Photographer uploads a video to Zillow, that listing will be prioritized in search results over listings without a video. It is noted that 10% of listings on Zillow have a video, by posting with a video, your listing will stand out.
4. HOW CAN YOU MAKE SURE YOUR LISTINGS AREN’T PASSED UP? IMPRESS POTENTIAL BUYERS RIGHT FROM THE BEGINNING WITH PROFESSIONAL IMAGES.
Not only does professional photography set your listing apart from the others, but it also helps you, as the agent, appear professional right from the beginning.
“When asked about the most important trait they look for in a Real Estate Agent, prospective home sellers chose ‘professional reputation’ most often.”
It’s a year when the market is saturated and listings abundant, make sure you are marketing yourself and your listings in a professional way. You only have a few seconds to make a good first impression; high-quality images and video will help catch the buyer’s eye and keep it on your listing longer.